![]() #Scout and nimble software#Pacvue was acquired in 2021 by e-commerce software firm Assembly.īurdick got her start at Amazon helping packaged goods, health, and beauty brands sell on the the platform, and launched some of Amazon's early ad products like display formats and homepage takeovers. Today, Pacvue sells technology that can buy and measure Amazon ads, and it's expanded to work with retailers like Walmart, Instacart, and Kroger that are building advertising technology. She also wanted to offer advertisers features that Amazon's own ad-buying tools didn't, like the ability to target ads at certain times of day.īut as clients asked for more technology and fewer managed services that agencies typically provide, she pivoted to adtech, she told AdExchanger in 2021. She said she can name at least 10 other startups, including Teju Prabahar's Share Local Media and Ajay Kori's flower delivery service UrbanStems.īurdick cofounded Pacvue in 2017 to help advertisers and ad agencies organize and measure multiple ad campaigns. In 2021, e-commerce liquor company ReserveBar bought Minibar Delivery for an undisclosed amount, and Andrews is now waiting for "that aha moment" to start her next business.Īndrews isn't the only entrepreneur to grow out of the Quidsi/Amazon team. There was a steep learning curve for starting and running her own business, but Andrews says her time at Amazon prepared her to scale Minibar Delivery and anticipate changes in the marketing landscape. The inspiration came when she and cofounder Lara Crystal (who did not work at Amazon) had no wine to drink with their Thai food during one of their weekly "takeout Tuesdays." In 2013, she left Amazon and founded online alcohol delivery service Minibar Delivery. She went on to head up marketing for Quidsi's pet vertical, Wag.com. Insider identified 23 former Amazon employees who have founded advertising and marketing companies through a mix of our reporting and nominations from their peers in the industry.Īndrews was at retail tech company Quidsi for only a week when Amazon acquired it in 2011. "For many, this mentality shapes how they view the world and stays with them far beyond the time they spend at Amazon." "We operate with a 'Day 1' mentality – a startup way of thinking that keeps us nimble and pushes us to make smart, fast decisions," a company spokesperson said. #Scout and nimble tv#These business owners are building firms that help advertisers get better service and insights from Amazon ad campaigns, and help advertisers take advantage of Amazon's new ad formats like streaming TV and influencer marketing. And Amazon's surging advertising business, which ballooned into a $31 billion business that rivals Google and Facebook, has proven to be an incubator of new entrepreneurial talent. These principles have been instrumental in helping many Amazon staffers build their own companies. Insider identified 23 such founders and their companies.Īmazon is a giant with 1.6 million employees, yet former execs say working there often feels like they're running their own company, due to strict adherence to Amazon's 16 leadership principles around accountability, innovation, and focusing on customers.įounder Jeff Bezos developed these prinicples in the company's early days, and CEO Andy Jassy tweaked them in 2021 after he replaced Bezos.Some founders of marketing startups credit that culture for helping them start their own companies.Amazon is known for fueling entrepreneurship through its culture and leadership principles. ![]()
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